Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality and environmental stewardship.

What We Do

Our Investments

TOT TBID Dollars at Work

Realizing Our Vision: Our efforts are focused on creating a distinctive, thriving destination with a sustained economy that benefits residents, businesses, and visitors.

Learn More

What's New

NTCA Celebrates Annual Grant Cycle on January 23 - Join Us!

Event Funding Application Open

Here’s why having local control over how tourism revenues are reinvested matters (Opinion)

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

  • Board of Directors

    WED | Jan 8, 2025

  • TBID / Zone 1 Advisory Committee

    TUES | Jan 14, 2025

  • TOT Advisory Committee

    THURS | Jan 16, 2025

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The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District.