Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality, and environmental stewardship.

What We Do

What's New

2026 Infrastructure Updates That Will Impact Your Commute

TBID Funding Expands Workforce Housing Support in Eastern Placer County

Deepening Connections with Our Elected Officials at the 30th Annual Tahoe Summit

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

Finance Committee

WED | September 30

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Board of Directors

WED | October 7

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Marketing Co-Op

WED | October 14

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From Our Insta

NTCA recently welcomed several new team members. C

NTCA recently welcomed several new team members. Christine Horvath joins as Marketing Director, Nadia Fuia as Controller, and longtime staff member Anne-Karin Atwood has moved into a new role as Event and Operations Supervisor for the North Tahoe Chamber. The Board of Directors also appointed Connor McCarthy of Homewood to the Board and Joshua Johnson of The Ritz-Carlton, Lake Tahoe to the Finance Committee.

Tahoe City Oktoberfest turns 20 tomorrow — and y

Tahoe City Oktoberfest turns 20 tomorrow — and you don’t have to fight for a parking spot to get there.

NTCA invested $92,840 in TOT funds in the Tahoe City Events Park and Ride Pilot. Park free at Palisades Tahoe and catch the Olympic Valley shuttle, or grab the West Shore shuttle from Granlibakken, Sunnyside, Homewood, or Tahoma. Service runs 11:30 AM to 9 PM.
Riding in instead? There’s free bike valet at the event.

Oktoberfest runs noon to 5 at Gatekeeper’s Museum. Free admission, beer garden tickets required.

Leave the car at home and make it easy on yourself 🍺

TOT-TBID Dollars At Work #NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

NTCA invested $240,000 in TBID funds to help plan

NTCA invested $240,000 in TBID funds to help plan and design improvements at Secline Beach, with concepts shaped by community input.

What’s on the table: new public restrooms, formal picnic areas, organized kayak and paddleboard storage racks, e-bike and EV charging stations, coordinated public transportation for beach visitors, and walkable connections over to North Tahoe Beach and the Kings Beach State Recreation Area.

These are still just concepts, and public input is open now. Take a look at the link in bio 💙

TOT-TBID Dollars At Work #NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

What does stewardship look like on the ground in N

What does stewardship look like on the ground in North Tahoe?

During summertime in North Tahoe, Stewardship Ambassadors are out on popular beaches and trailheads having real conversations with visitors about fire safety, wildlife, and Leave No Trace. The BEBOT beach cleaning robot works the sand, bike valet services take pressure off the parking lots, and the Blue Beach program keeps the shoreline in better shape. Park and Ride and TART Connect mean arriving doesn’t mean circling for a spot, and trash and human impact mitigation continues at our incredible beaches.

It’s a collective effort, with NTCA working alongside community partners like Placer County, US Forest Service, CA State Parks, California Tahoe Conservancy, Destination Stewardship Council, North Tahoe Public Utilities District, Tahoe City public Utilities District and others to make a difference where it matters most.

None of it is finished, and next season’s work is already underway 🤙

TOT-TBID Dollars At Work #NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

The NTCA is putting North Lake Tahoe’s tourism e

The NTCA is putting North Lake Tahoe’s tourism economy to work for all of us, reinvesting tourism-generated funds right back into our community. Here’s what that looks like right now:

Thriving town centers: More than $250K budgeted to bring ideas to life in Kings Beach and Tahoe City, from murals and pop-ups to beautification and street-level activations.
Bringing North Tahoe to life year-round: $660K awarded to 48 local events in 2026, supporting experiences that celebrate our communities, strengthen local businesses, and create year-round vitality.

Support for local business: The North Tahoe Chamber, Kings Beach District and TCDA support advocacy, business services and downtown vibrancy year-round.

Planning for the future: A new roadmap is in early development in partnership with Placer County to provide greater investment opportunities for workforce housing, transportation and infrastructure initiatives. Community input will help shape it in the year ahead.

Swipe through to see the TOT-TBID Dollars At Work 👉

www.NorthTahoeCommunityAlliance.com

#NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

In partnership with Placer County, NTCA is develop

In partnership with Placer County, NTCA is developing the Economic Health and Catalyst Initiatives Roadmap — a new framework that will guide future Transient Occupancy Tax (TOT) investments and help define the types of projects and programs that create the greatest community impact.

This roadmap will help shape future investments in critical priorities like:
 🏡 Workforce housing 🚌 Transportation and infrastructure 🌿 Community enhancement and environmental stewardship

Community members, committees, implementers, and subject matter experts will all have opportunities to help shape this work over the coming year.
In the meantime, TBID and TOT funds will continue supporting proven programs that benefit North Tahoe — including workforce housing and transportation initiatives.
This is one of the ways the renewed 10-year TBID plan is already working on behalf of our community: refining how tourism-generated funds are reinvested to build a stronger long-term foundation for North Lake Tahoe.

The North Tahoe Chamber drives economic impact thr

The North Tahoe Chamber drives economic impact through efforts that include economic development, advocacy, business services, community vitality, visitor engagement, and workforce development to benefit local businesses and their employees. In addition, the operational budget for both the TCDA and the Kings Beach District is part of the North Tahoe Chamber budget, which is powered by tourism dollars generated by the TBID. Both organizations help bring the commercial downtown areas of North Lake Tahoe to life with programs, events, district advocacy, beautification projects and vibrancy all year long—everything from Snowfest to flower baskets, Music on the Beach to Merry & Bright. Both organizations also serve as a point of contact with the business community to better understand issues, priorities and potential areas of investment.

This is one of the ways the new 10-year TBID plan is already working on your behalf. As we align to the new TBID terms and strategic plan, we’re refining how tourism-generated funds are reinvested — so North Lake Tahoe’s tourism economy works even more effectively for all of us, supporting the businesses and downtowns at the heart of our community.

Because of the TBID, this year tourism-generated f

Because of the TBID, this year tourism-generated funds are supporting more local events than ever before — 48 special events, including 12 ongoing events. Through the North Tahoe Chamber, local favorites like the Made in Tahoe Festival, the Alpenglow Sports Winter Speaker Series, the Tahoe City Food & Wine Classic, the Tahoe Film Fest and many more were awarded a total of $660,000, helping support the local business community and offer a diverse mix of cultural and recreational activities throughout the year.
Investment in local events is important because they help contribute to the economic vitality and vibrancy of our community.
This is one of the ways the new 10-year TBID plan is already working on your behalf. As we align to the new TBID terms and strategic plan, we're refining how tourism-generated funds are reinvested — so North Lake Tahoe's tourism economy works even more effectively for all of us, showing up in the events that bring our community together throughout the year.

Some of the best things about a place happen at st

Some of the best things about a place happen at street level — a fresh mural, a pop-up on a summer evening, a downtown that feels alive. That's exactly what's taking shape in Kings Beach and Tahoe City.

The North Tahoe Chamber, in partnership with the TCDA and the Kings Beach District, recently completed a revitalization study mapping out real, near-term ways to make our downtowns more vibrant and connected — immediate beautification projects, business promotions, activations, and pop-up opportunities designed to bring more life to the heart of our communities.

This year, more than $250,000 is budgeted to turn those ideas into things you can actually see and enjoy, right where we live, work, and gather.

This is one of the ways the new 10-year TBID plan is already working on your behalf. As we align to the new TBID terms and strategic plan, we're refining how tourism-generated funds are reinvested — so North Lake Tahoe's tourism economy works even more effectively for all of us, in ways you can see right in your own downtown.

Keep an eye on your downtown this season — there's more coming 👇

www.NorthTahoeCommunityAlliance.com

#NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

The best Fourth of July in North Tahoe isn’t the

The best Fourth of July in North Tahoe isn’t the one you rush through — it’s the one you settle into. This year, let’s celebrate like locals and let the lake set the pace.

Swipe for a few ways to embrace it this weekend:
→ Park once and ride free — free shuttles run to the Tahoe City fireworks (9:30PM on the 4th) from Palisades, the West Shore, and Northstar/Kings Beach. Park free at Palisades or Northstar’s Castle Peak lot; full schedules at TahoeTruckeeTransit.com.
→ Skip the traffic and take the bike — the North Shore is beautifully bikeable, and the Lake Tahoe Bicycle Coalition has a free bike valet at the Family Fun Zone on the 3rd.
→ Let someone else drive with the Emerald Bay Shuttle — it runs Fri–Sun, 8AM–5PM all summer to the Eagle Falls trailhead. Roadside parking at Emerald Bay is gone, so reserve a roundtrip ahead ($10, or $5 reduced for kids, 65+, veterans & riders with disabilities) and skip the scramble.
→ Leave no trace — pack out what you pack in and keep this place as pristine as you found it.

And there’s live music all weekend long:

FRI 7/3 — Celebrate Kings Beach Day, free 3–9PM: Horseshoe String Band (3–5PM, Kings Beach Mini Golf) · Matt Axton & Bad Moon (6–9PM, Tahoe Backyard)

Northstar Summer Stage (5PM) · BT Friday Live Music at Bridgetender (5:30PM) · Live Music with Local Artists, Tahoe National Brewing (8PM) · Zepparella, Crystal Bay Casino (8PM) · Summer Concert on the Green

SAT 7/4 — Live Music at Marie Sluchak Park, Kings Beach (6PM) · Northstar Summer Stage (5PM) · Summer Concert on the Green, Tahoe Donner (6PM)

SUN 7/5 — Northstar Summer Stage (4PM)

Slow down, look up, and take care of Tahoe. Celebrate big, tread light.

Have the kind of Fourth you’ll want to remember → tag who you’re spending it with 🌲

#NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

Ever wonder where lodging and visitor revenue goes

Ever wonder where lodging and visitor revenue goes? Into nights like these. 🎸

Free live music funded by the North Tahoe Chamber. Come see it in action — find every show and event all summer long at TahoeEventsCalendar.com 🎶

📸: @ryansalmphotography @generikal

Looking for the easiest way to get to Emerald Bay

Looking for the easiest way to get to Emerald Bay this summer? Skip the drive and parking hassle and take the Emerald Bay Shuttle!

🚌 Shuttle runs daily starting June 26
📍 Pickup from North & South Lake Tahoe
🎟️ $10 roundtrip for adults / $5 for kids
🗓️ Tickets can be reserved online
🛑 Roadside parking will be restricted and enforced

It’s time to experience a safer, stress-free way to experience Emerald Bay.

Book your ride today at emeraldbayshuttle.com

#EmeraldBayShuttle #TahoeFund #KeepTahoeBlue #LakeTahoe #Transportation EmeraldBay

The Tahoe City Events Park & Ride program provides

The Tahoe City Events Park & Ride program provides free shuttle service to major community events throughout the summer, including Fourth of July celebrations from July 3–5. The program helps reduce congestion, parking demand, vehicle miles traveled, and greenhouse gas emissions while making it easier for residents and visitors to access Tahoe City. Shuttle routes from Olympic Valley and the West Shore connect directly to the Tahoe City Transit Center for convenient event access.

Roadway striping and crosswalk markings were compl

Roadway striping and crosswalk markings were completed in Tahoe City, Kings Beach and Northstar this spring immediately following paving work—well before the busy summer season. This improvement reflects ongoing collaboration between NTCA and Caltrans to prioritize safety and visibility for residents and visitors, resulting in earlier project completion than in previous years.

Some of the best nights in North Tahoe start befor

Some of the best nights in North Tahoe start before you even get there — by leaving the car behind. This summer, the Tahoe City Events Park & Ride Pilot offers free rides to select Tahoe City events and concerts from Olympic Valley and along the West Shore. Think Commons Beach Concerts, Tahoe City’s Fourth of July festivities, and Oktoberfest later this season.

Over in Kings Beach, free event shuttles run from Northstar’s Village View Lots to Kings Beach for Music on the Beach and the Labor Day Drone Show. Rolling in on two wheels? Free Bike Valet has you covered, too.

These public-private partnerships are exactly the kind of collaboration that cuts congestion and parking demand across the region — powered by the tourism dollars you help generate.

Skip the parking. Enjoy the event. 🚲

TOT-TBID Dollars At Work
#NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

The TOT-TBID-funded Tahoe Wood Project continues t

The TOT-TBID-funded Tahoe Wood Project continues to explore innovative ways to support sustainable housing and forest health in the region. Last month, the project hosted the free public workshop, Building Tahoe Housing from Local Wood: Hands-on Panel Workshop, which provided training on nail-laminated timber and engaged stakeholders in conversations about integrating locally sourced wood into priority housing needs in the Truckee-Tahoe region.

Summer in North Lake Tahoe takes coordination 🌲

Summer in North Lake Tahoe takes coordination 🌲

Join us for June’s First Tuesday Breakfast Club as local agencies and partners share what’s happening on the ground ahead of the busy season — from parking management and transportation updates to destination stewardship and human impact mitigation efforts.

We’ll hear updates from Placer County, Tahoe Transportation District, NTCA, Supervisor Gustafson, and more, followed by agency updates, Q&A, and community stump speeches.

☕ June 2, 2026
⏰ 7–8:30 a.m.
💻 Virtual on Zoom

If you live, work, or care about North Lake Tahoe, this is a chance to hear directly from the people helping shape how summer works up here.

Join us → firsttuesdaybreakfastclub.com

When you’re out hiking around the lake this week

When you’re out hiking around the lake this weekend, look down — you might spot a flash of bright red pushing up through the forest floor. Thick, scarlet, almost otherworldly. That’s a snow plant, and they only show up for a couple weeks each spring as the snowpack pulls back.

No green leaves, no chlorophyll. Snow plants don’t need sunlight the way most plants do — they live off a network of soil fungi connected to the roots of nearby conifers, which is why you’ll find them under pines and firs in patches where the snow just melted off. By midsummer they’re gone.

Look as long as you want. Just don’t pick them, don’t dig them up, and don’t step off the trail to get the photo — they’re protected on California’s state and federal lands, and the view from the trail is the best one they offer.

Eyes down out there. The forest is showing off 🌱

May is Wildfire Preparedness Month, and at this mo

May is Wildfire Preparedness Month, and at this month’s First Tuesday Breakfast Club, the people doing the actual work pulled up to the table — local and regional fire, forestry, emergency management, and infrastructure partners — to share where things stand heading into the season.

The discussion moved through wildfire response, forest health, evacuation readiness, and ongoing suppression efforts. Through it all, one theme kept surfacing: coordination is the difference. Between agencies, between neighborhoods, between residents and the partners working alongside them.

For everyone living in or visiting North Tahoe, the practical takeaway is to know the tools — emergency alerts, interactive maps, educational resources — and to use them before fire season is at the door.

Preparedness here isn’t a checklist. It’s how we take care of each other and this place.

Watch the Breakfast Club recording → link in bio 🎥

TOT-TBID Dollars At Work

#NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

If you host a short-term rental in North Tahoe, th

If you host a short-term rental in North Tahoe, the responsibility gap is real — most guests want to do right by this place, they just don’t know what they don’t know about Tahoe tap, bear boxes, quiet hours, or what “no sparks outdoors” actually means in fire season.

There’s a free kit for that. The Lake Tahoe Short Term Rental Guest Messaging Kit puts plain-language signage exactly where guests need it: faucet hang tags by the sink, gas tank hang tags by the grill, “Close. Lock. Check.” stickers on the bear box, an interior sign by the front door for parking, a quiet hours table topper on the patio.

One kit per home, free, pick up at the NLT Visitor Information Centers in Tahoe City or Kings Beach.

Order yours → link in bio 🏔

TOT-TBID Dollars At Work
#NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.