Envisioning Our Future

We are committed to building a successful, sustainable future for North Lake Tahoe that includes economic health, community vitality, and environmental stewardship.

What We Do

What's New

A Collaborative Ecosystem: How NTCA, the North Tahoe Chamber, and Lake Tahoe Travel Work Together

June First Tuesday Breakfast Club: Summer Destination Stewardship in North Tahoe

Wildfire Preparedness Month: First Tuesday Breakfast Club and More Resources

Committee Meetings

Guiding the Investment of TOT & TBID Dollars

Board of Directors

WED | June 3

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Finance

WED | June 24

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Marketing Co-Op

WED | July 8

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From Our Insta

The TOT-TBID-funded Tahoe Wood Project continues t

The TOT-TBID-funded Tahoe Wood Project continues to explore innovative ways to support sustainable housing and forest health in the region. Last month, the project hosted the free public workshop, Building Tahoe Housing from Local Wood: Hands-on Panel Workshop, which provided training on nail-laminated timber and engaged stakeholders in conversations about integrating locally sourced wood into priority housing needs in the Truckee-Tahoe region.

Summer in North Lake Tahoe takes coordination 🌲

Summer in North Lake Tahoe takes coordination 🌲

Join us for June’s First Tuesday Breakfast Club as local agencies and partners share what’s happening on the ground ahead of the busy season — from parking management and transportation updates to destination stewardship and human impact mitigation efforts.

We’ll hear updates from Placer County, Tahoe Transportation District, NTCA, Supervisor Gustafson, and more, followed by agency updates, Q&A, and community stump speeches.

☕ June 2, 2026
⏰ 7–8:30 a.m.
💻 Virtual on Zoom

If you live, work, or care about North Lake Tahoe, this is a chance to hear directly from the people helping shape how summer works up here.

Join us → firsttuesdaybreakfastclub.com

When you’re out hiking around the lake this week

When you’re out hiking around the lake this weekend, look down — you might spot a flash of bright red pushing up through the forest floor. Thick, scarlet, almost otherworldly. That’s a snow plant, and they only show up for a couple weeks each spring as the snowpack pulls back.

No green leaves, no chlorophyll. Snow plants don’t need sunlight the way most plants do — they live off a network of soil fungi connected to the roots of nearby conifers, which is why you’ll find them under pines and firs in patches where the snow just melted off. By midsummer they’re gone.

Look as long as you want. Just don’t pick them, don’t dig them up, and don’t step off the trail to get the photo — they’re protected on California’s state and federal lands, and the view from the trail is the best one they offer.

Eyes down out there. The forest is showing off 🌱

May is Wildfire Preparedness Month, and at this mo

May is Wildfire Preparedness Month, and at this month’s First Tuesday Breakfast Club, the people doing the actual work pulled up to the table — local and regional fire, forestry, emergency management, and infrastructure partners — to share where things stand heading into the season.

The discussion moved through wildfire response, forest health, evacuation readiness, and ongoing suppression efforts. Through it all, one theme kept surfacing: coordination is the difference. Between agencies, between neighborhoods, between residents and the partners working alongside them.

For everyone living in or visiting North Tahoe, the practical takeaway is to know the tools — emergency alerts, interactive maps, educational resources — and to use them before fire season is at the door.

Preparedness here isn’t a checklist. It’s how we take care of each other and this place.

Watch the Breakfast Club recording → link in bio 🎥

TOT-TBID Dollars At Work

#NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

If you host a short-term rental in North Tahoe, th

If you host a short-term rental in North Tahoe, the responsibility gap is real — most guests want to do right by this place, they just don’t know what they don’t know about Tahoe tap, bear boxes, quiet hours, or what “no sparks outdoors” actually means in fire season.

There’s a free kit for that. The Lake Tahoe Short Term Rental Guest Messaging Kit puts plain-language signage exactly where guests need it: faucet hang tags by the sink, gas tank hang tags by the grill, “Close. Lock. Check.” stickers on the bear box, an interior sign by the front door for parking, a quiet hours table topper on the patio.

One kit per home, free, pick up at the NLT Visitor Information Centers in Tahoe City or Kings Beach.

Order yours → link in bio 🏔

TOT-TBID Dollars At Work
#NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

Investment in events is important because they hel

Investment in events is important because they help contribute to the economic health and vibrancy of our community and offer unique experiences regardless of the weather conditions. This year, TBID funding is supporting more local events than ever before. Specifically, tourism-generated funds are supporting 48 special events, including 12 ongoing events that occur from spring to fall. From the kick-off of our events season with the popular Made in Tahoe Festival and Broken Arrow Skyrace to the weekly live music from Olympic Valley to Kings Beach and much more, now is the time to get out and join in on the fun! Be sure to check out TahoeEventsCalendar.com, an open resource for all businesses to promote their events and specials to drive direct business.

Tahoe City is celebrating a major community milest

Tahoe City is celebrating a major community milestone with the reopening of Fanny Bridge — and you’re invited to the block party.

Sunday, May 17 | 12:00–4:30 PM. Free and family-friendly.

Local agencies, nonprofits, and community partners (including the North Tahoe Chamber) will be on site sharing updates on the programs and projects shaping the Tahoe Basin — and connecting directly with the people behind the work.

Expect live music from The Blues Monsters, hands-on activities, interactive exhibits, and special giveaways. Bridgetender and River Grill are featuring special offerings for the day, and @laketahoebicyclecoalition will be running free bike valet so you can roll right in.

Events like this are what make Tahoe strong: collaboration, community, and shared investment in place. Come say hi 👋

TOT-TBID Dollars At Work #NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

Calling local youth: we’re hiring the 2026 Lake

Calling local youth: we’re hiring the 2026 Lake Tahoe Ambassadors — the crew that’ll spend this summer at our beaches, trailheads, and visitor centers helping keep Tahoe, Tahoe.

This is a paid summer internship run with our partners at the Sierra Nevada Alliance. Ambassadors get hands-on training in natural history, wildfire prevention, trail stewardship, species ID, and public communication — then bring it all to the field, sharing Leave No Trace tips, picking up litter, and logging citizen-science observations alongside college-level crew leaders.

If you know a young person who loves this place, send them our way. 🌲

Apply → link in bio

TOT-TBID Dollars At Work
#NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

Wow North Tahoe 🤩 #earthday

Wow North Tahoe 🤩 #earthday

North Lake Tahoe’s priorities were heard in Wash

North Lake Tahoe’s priorities were heard in Washington, D.C. last month.

NTCA President & CEO Tony Karwowski joined 11 other “Team Tahoe” representatives for two days of meetings with senators, House representatives, and federal agencies — advocating for the funding and legislation that directly impacts our community.

Forest health. Water quality. Transportation. Invasive species. Wildfire prevention. These aren’t abstract policy issues — they’re the things that shape daily life here.
This is what showing up for North Tahoe looks like.

#NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

Stay connected to what’s happening in North Lake

Stay connected to what’s happening in North Lake Tahoe.

From local meetings to festivals and events, TahoeEventsCalendar.com is your go-to resource for staying informed and getting involved in the future of our community.

This season, getting to those events is even easier. TART has expanded evening service and introduced new summer shuttle options to help residents and visitors access popular events across the region. From Tahoe City to Olympic Valley and the West Shore, these free transit options are designed to reduce congestion and make it easier to enjoy everything our community has to offer.

These services, funded by TOT-TBID Dollars At Work, support a more connected, accessible, and vibrant North Lake Tahoe.

Explore upcoming events and plan your ride.

🎥: @generikal

Summer road construction is coming to North Lake T

Summer road construction is coming to North Lake Tahoe — and we’re already at the table.

NTCA has been having the tough conversations with regional agencies so our community has a voice before the cones go up.

In the meantime? This might be the summer to dust off the bike, hop on TART, or explore the trail network on your way to work.

North Tahoe has the infrastructure — sometimes a little construction is the nudge we need to actually use it.

Join us at our First Tuesday Breakfast Club on April 7 to hear directly from the agencies behind this summer’s road projects.
Link in bio for details.🚲

#NorthLakeTahoe #NorthTahoe #NTCA

Connecting Our Community One Trail at a Time Expl

Connecting Our Community One Trail at a Time

Explore the latest trail improvements in North Tahoe, designed to better connect our community and enhance year-round recreation.

This video highlights recent updates to the West Shore Trail, Pam Emmerich Memorial Trail, and Martis Valley Trail—including smoother, safer pathways, expanded accessibility, and new connections for walking, biking, and more.

Made possible through NTCA’s TOT-TBID Dollars At Work and collaboration with Tahoe City Public Utility District, North Tahoe Public Utility District, Northstar Community Services District, and other regional partners, these projects reflect a shared investment in outdoor access.

Watch to see how these multi-use trails are coming to life—and connecting North Tahoe, one mile at a time.

North Lake Tahoe’s economy is moving — and now

North Lake Tahoe’s economy is moving — and now you can track it. 📊
NTCA publishes a monthly Economic Trends report covering the data local businesses actually need: occupancy rates, visitor origins, air travel, TOT & TBID collections, and more.
Stay informed. Stay ahead. Link in bio.

#NorthLakeTahoe #NorthTahoe #TOTTBIDDollarsAtWork #NTCA

NTCA used TOT-TBID dollars to help fund free-to-th

NTCA used TOT-TBID dollars to help fund free-to-the-rider TART Winter Park & Ride services to Palisades Tahoe, Northstar, and Sugar Bowl, helping reduce road congestion on weekends. As reported by the Truckee North Tahoe Transportation Management Association, use of the free service continued to grow, with over 72% of riders reportedly from the San Francisco Bay Area who had heard about its convenience from the resorts. The majority of shuttle riders indicated they chose to use Park & Ride either because they didn’t have a parking reservation or simply didn’t want to deal with driving and parking.

Big news for North Tahoe. 🏔️ The Placer Count

Big news for North Tahoe. 🏔️ The Placer County Board of Supervisors approved over $5M in TOT funding for seven community projects through NTCA’s TOT-TBID Dollars at Work Annual Grant Cycle.

From the Scotty Lapp Memorial Skate Park and public art at North Tahoe Regional Park, to new trails, workforce housing programs, and a Tahoe City Events Park and Ride Pilot — these are real investments in the people, places, and experiences that make North Tahoe home.

Your visit. Your dollars. Your community. 💙

One team. Three organizations. Endless impact for

One team. Three organizations. Endless impact for North Lake Tahoe. 🏔️

North Tahoe Community Alliance, the North Tahoe Chamber, and Lake Tahoe Travel each play a distinct role — but share staff, resources, and one overarching strategy to maximize impact for our community. From reinvesting tourism dollars into trails, housing, and environmental stewardship, to supporting local businesses and promoting responsible tourism, every piece of this ecosystem works together with one goal in mind: a thriving North Lake Tahoe for residents, businesses, and visitors alike.

Curious how it all fits together? Learn more at the link in bio

Being part of a tight-knit community like ours mea

Being part of a tight-knit community like ours means that the heartbreak and profound loss experienced in recent days are shared by all of us. At the same time, the gratitude and appreciation felt for the helpers — including the brave, selfless volunteers who make up the Tahoe Nordic Search & Rescue team — is palpable.

For those looking for a tangible way to support this team and the incredible life-saving search-and-rescue services they provide to the public, there are several ways to help: sign up for The Great Ski Race on March 1 and participate in either the 26km or 10km course, or consider donating directly to Tahoe Nordic Search & Rescue.

Since 1977, The Great Ski Race, the only annual fundraiser for Tahoe Nordic Search & Rescue, has brought the North Tahoe community together to both challenge and support one another in friendly competition.

We are proud to support Tahoe Nordic Search & Rescue as a sponsor of The Great Ski Race, and we are grateful for the unflinching support they provide our community. Let us all do the same for them. Sign up or make a donation now at thegreatskirace.com

‘Together, we’ve embraced the idea that destin

‘Together, we’ve embraced the idea that destination stewardship is shared work’ — Tony Karwowski reflects on 5 years of the NLT-TBID. Over $40M reinvested in our community through workforce housing, transportation solutions, trail improvements, and environmental protection. Read Tony’s full perspective on what we’ve accomplished together and what’s ahead. Link in bio ⬆️

Last Friday we hit the slopes with @UCDavisTERC sc

Last Friday we hit the slopes with @UCDavisTERC scientist Camille Jensen to learn about forest pathology while skiing through Alpine Meadows 🎿🌲

Swipe to see what happens when science meets ski season ➡️

Don’t miss tomorrow’s tour (Feb 13): Join TERC Education & Outreach Director Heather Segale for “How to Cope with Ecoanxiety” - a thoughtful conversation about navigating climate stress while building hope and resilience.

📍 Alpine Meadows
⏰ 1:00-2:30pm
💰 FREE
🎿 Intermediate level required

Look for the light blue tablecloth at the TERC outreach table (inside the lodge or outside on the deck near the base-to-base gondola). Tours are first-come, first-served - limited to 15 participants!

Tours run every Friday through April 10. Because learning about Lake Tahoe’s ecosystem is way more fun at 7,000 feet.

#SkiingWithScience #TahoeScience #NorthTahoe #AlpineMeadows #PalisadesTahoe

The TOT-TBID Dollars At Work program is powered by the North Tahoe business community. Thank you to the business owners who created the Tourism Business Improvement District. In partnership with Placer County.