Environmental Stewardship and Tourism Impact Mitigation
Lake Tahoe Water Trail
Partner Agency
Amount Funded
Funding Committee(s)
TOT-TBID Dollars At Work
- Funding by NTCA’s marketing program
- In partnership with Sierra Business Council
- Ongoing messaging to the public about the importance of Clean, Drain, and Dry on inflatable gear to prevent the spread of aquatic invasive species, as well as education around protecting the shoreline, being a steward of Lake Tahoe, and safety on the water
- Targeted distribution throughout Lake Tahoe, Reno, and Sacramento
