NEW Economic Data Dashboard

The NTCA is pleased to introduce a robust new economic data dashboard for the benefit and use of the North Lake Tahoe business community. The comprehensive data included in this report replaces the information previously offered by the Destination Metrics and Occupancy Report. It will be updated and available to you monthly, and is being shared to give you transparent access to reliable, economic data and insights that can be used to help make informed business decisions that benefit your operations.

Within the dashboard, information is related to visitor trends and origin markets, monthly pace, hotel and STR occupancy, visitor spending, travel trends, TBID & TOT collections, monthly pace, domestic travel forecasts and more.

Interpretation of the information included within the economic data dashboard may be nuanced based on each business’ independent data sources. It is not intended for the media or other third parties. Please do not quote or visually supply any of the information included within the economic data dashboard to the media or anyone else on behalf of the North Lake Tahoe business community.

Please send questions regarding the economic data dashboard to [email protected].

GO TO ECONOMIC DATA DASHBOARD

Destination Metrics and Occupancy Rates

The North Tahoe Community Alliance compiles a weekly Lodging Barometer directly from properties in the North Lake Tahoe community. These numbers are made available as a single data set to the business community via the weekly Lodging Barometer email.

To begin reporting your data into the Lodging Barometer data set, please email hello@northtahoecommunityalliance.

Additionally, data from Destimetrics and AirDNA are received monthly and made available to the business community below and via the Lodging Barometer email at the end of the month.

AirDNA is a global authority in short-term rental data, offering comprehensive insights and analytics to empower the short-term rental industry.

DestiMetrics is the leading supplier of lodging metrics and market intelligence for the North American travel and hospitality industries and has been partnered with North Lake Tahoe for over 10 years.

The data provides forward-looking indicators for tracking major economic, business and consumer trends and is used to anticipate impacts to occupancy and average daily rates.

AirDNA June 2024 Data:

Available listings are up double digits in July, slightly up in Aug-September and slightly down October through December.
Booked listings are up July-September and down double digits October through December.
Occupancy Rate is on-par for July, up double digits in August, on-par for September, down double digitsin October, on-par for November and down double digits in December.
ADR is up for July-September.
RevPAR is up double digits for July-August, up slightly for September, and down double digits for October-December.
Revenue is up double digits for July-September, slightly down for October, up double digits in November, and down double digits for December.

Destimetrics June 2024 Data:

Occupancy rates during last month (June 2024) were up 12.1% compared to the same period last year.
Average daily rate (ADR) last month (June 2024) was down by 2.6%.
Occupancy rates for the previous six months (Jan-Jun) are down by 3.8% compared to the same period last year.
Average daily rate (ADR) for the previous six months (Jan-June) was up by 4.4%.

Looking ahead:

Occupancy rates for next month (July) 2024 are up by 7.5% compared to the same period last year
Average daily rate (ADR) for next month (July) is down by 2.8%
Occupancy rates for the upcoming six months (Jul-Dec) are down by 1.8% compared to the same period last year
Average daily rate (ADR) for the upcoming six months (Jul-Dec) is up by 0.8%

Destimetrics North Lake Tahoe Executive Summary November 2023
Destimetrics North Lake Tahoe Retail Report November 2023

Destimetrics North Lake Tahoe Executive Summary Oct 2023
Destimetrics North Lake Tahoe Retail Report Oct 2023
Destimetrics North Lake Tahoe Production Notes Oct 2023

Destimetrics North Lake Tahoe Executive Summary Sept 2023
Destimetrics North Lake Tahoe Retail Report Sept 2023

Destimetrics North Lake Tahoe Production Notes Aug 2023
Destimetrics North Lake Tahoe Retail Report Aug 2023
Destimetrics North Lake Tahoe Executive Summary Aug 2023

Destimetrics North Lake Tahoe Retail Report July 2023
Destimetrics North Lake Tahoe Executive Summary July 2023

Destimetrics North Lake Tahoe Executive Summary June 2023

*NEW* Economic Data Dashboard

Destination Metrics and Occupancy Rates

NEW Economic Data Dashboard