Advocacy - NTCA

NTCA represents the business community on the following:

Lake Tahoe Destination Stewardship Plan Advisory Board
Regional Air Service Corporation
NTCA & Travel North Tahoe Nevada Co-op Marketing Committee
Visit California Snow, Research, and Brand Committees
Cal Travel Board of Directors
Other partnerships and associations as related to our mission

2025 Advocacy Efforts

Small Business Utility Advocates

Liberty’s 2025 General Rate Case will have serious impacts on the local small business community. Liberty is proposing a 19.1% rate increase that would create significant financial strain for many small businesses. In response to these concerns, the Chamber has enlisted the help of Small Business Utility Advocates (SBUA) to actively intervene in the rate case to represent small business ratepayers as a community and ensure their voices are heard. In order for them to be successful, they need our help.

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- We welcome the membership of local small businesses and their input. Similar to a petition, our strength is in our membership numbers. Please join us today to help strengthen our advocacy and protect the interests of small businesses.
- Small Business Utility Advocates (SBUA) is intervening in Liberty’s 2025 General Rate Case to represent the interests of small business ratepayers in the Liberty territory. We oppose the proposed 19.1% rate increase and are advocating for more fair rates, better programs, and improved service for small commercial customers.

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Make a Written Comment on the Proceeding Docket
- Liberty’s 2025 General Rate Case has been filed for approval with the California Public Utilities Commission (CPUC). Small Business Utility Advocates (SBUA) has intervened as a party on behalf of small business ratepayers. The CPUC reviews comments submitted by the public, and your input can make a difference.
- When submitting your comment, please consider adding a statement such as, “I support SBUA’s intervention on behalf of our small business community.” Additionally, it would be helpful to include how this proposed rate increase could financially impact your business or share any personal experiences or concerns.

Submit Here

Enter Case A2409010

2024 Advocacy Efforts

Meeting with Congressman Kevin Kiley

In mid-August, in advance of the Lake Tahoe Summit, NTCA met with Congressman Kevin Kiley of California’s 3rd District to ask for his support around regional trails as a form of transportation as well as educate him on the work being done to find a solution for 89 and 267 to allow TART to move freely throughout our destination. As we advocate for the future of North Lake Tahoe, we need the support of our elected officials. Please make sure you are registered to vote in the coming election this November.

Sunday Commercial Trash Service

A pilot program will run between June 2-September 1, 2024 to initiate commercial trash service on Sundays. Commercial customers with at least two weekly scheduled pick-ups can adjust one of those pick-ups to the new Sunday service.

The pilot program is funded with Tourism Business Improvement District (TBID) funds. Thank you to the members of the business community who participated in the conversation about the need for Sunday services.

Interested customers should call TTSD at (530) 583-7800 to request that one of their collection days be changed to Sunday. The call center is open 8 am-4:40 pm Monday-Friday, excluding holidays.

Legislative Advocacy

As part of its advocacy efforts on behalf of the North Tahoe business community, the NTCA, along with its counterparts from Mammoth Lakes and Visit Redding, met with legislative staff members of Senator Alvarado-Gil, Assemblymember Patterson and Assemblymember Dahle in Sacramento in May 2024. The intention of these meetings was to share the North Tahoe business community’s position and encourage support of SB 969 and the creation of a State-run Event Fund.

SB 969: Alcoholic Beverages: Entertainment Zones: Consumption

The NTCA stands in full support of SB 969, which if approved, would allow local governments to designate “Entertainment Zones.” These zones would permit local bars and restaurants to sell alcoholic beverages for consumption in designated areas, with approval from local jurisdictions, during events such as street fairs, festivals, and parades where currently only outside vendors are permitted to sell.

Allowing neighborhood, brick-and-mortar businesses to participate alongside outside vendors during special events supports the local economy, business community and workforce.

Creating a State-run Event Fund

The NTCA supports the future establishment of a state-run fund to preserve California’s ability to compete with other states for large events like the Super Bowl, FIFA World Cup matches and the 2028 Summer Olympics that bring jobs, visitor spending, and state and local tax revenue to California.

This fund, similar to the 23 other states with dedicated state-run event funds, would include a mechanism for creating a revolving program for bringing more events to California, and would assist cities with the costs associated with bidding on and hosting large events. Without a similar funding source, California is at a competitive disadvantage and is losing business to other states.

Housing Hub

To help tackle persistent workforce housing challenges in the Tahoe-Truckee region, a new 501(c)4 nonprofit organization was formed in April 2024. The Tahoe Housing Hub’s role will be to advocate for progressive housing policies, assist in developing small to mid-scale housing projects and collaborate with the community to promote a pro-housing movement.

To fortify the Hub’s foundation, the NTCA Board of Directors approved allocating $150,000 in TBID funds and extended $34,000 of in-kind contributions, spanning office space to professional services. Complementing this, Tahoe Truckee Community Foundation allocated $135,000 for the Hub’s formation and orchestrated a two-year $135,000 matching grant from the Martis Fund.

At their April 10 board meeting, the NTCA board unanimously voted to grant $479,450 to the Tahoe Housing Hub to launch an Accessory Dwelling Unit (ADU) Accelerator Pilot Program. The ADU Pilot program will provide homeowners with free feasibility and project management support, and guidance through the entire process from design and permitting through construction management and leasing. For more information on the Housing Hub check out www.tahoehousinghub.org.

2023 Advocacy Efforts

USPS

At the direction of the NTCA Board of Directors, talking points were developed as a starting point for North Lake Tahoe residents and businesses to use or customize as they saw fit if they wished to contact the United States Postal Service to speak out about diminished levels of service impacting quality of life and our businesses.

Email Template/Talking Points:

As a resident of Eastern Placer County, the unreliability of the postal service throughout the North Lake Tahoe region is causing significant daily impacts on my quality of life and the operations of local businesses in my community. The specific problems our community continues to experience, include:

No mail delivery for multiple days in a row (and multiple weeks, in some instances), misdelivered mail, and important documents sent to local addresses that are never delivered such as mortgage and utility bills and payments, prescriptions, etc.—all of which occur regularly.
Packages are not consistently delivered to residents or businesses. Additionally, when community members go to the post office to pick up a package, staff often cannot locate items due to the volume of packages, lack of staff, and space constraints.
Inconsistent package delivery is made even more challenging when long wait times are the norm and not the exception.
USPS staffing shortages due to non-competitive pay. The starting wage for postal service staff does not align with the cost of living in our area. To remedy the current staffing situation which will in turn impact service levels, this needs to be addressed.

These are critical issues, as the USPS provides a necessary service that our community needs to be able to rely on. Please take immediate steps to improve the level of service in North Lake Tahoe and communicate those actions to those who live in and run businesses in our region.

Proposed Bill SB 584

At their meeting on June 7, 2023 the North Tahoe Community Alliance Board of Directors elected to oppose the proposed bill SB 584. If enacted, the bill would impose a tax on the occupancy of short-term rentals (STR) in California at 15% of the rental price of the short-term rental. In North Lake Tahoe, this tax would be assessed on top of the 10% TOT tax and 2% TBID assessment already collected on STRs in Placer County that are being reinvested locally in transportation and workforce housing initiatives.

NTCA created a letter to email or speak to via phone call to your Assemblymember.

Outcome:

Thanks to advocacy efforts from all around California, and the direct activation of 946 individuals who sent letters to Assembly Housing, we put a stop to SB 584 (Limon) for 2023.

SB 584 has been turned into a two-year bill, which means that it will not be heard in Assembly Housing & Community Development on Wednesday, June 28. The bill will be eligible for a hearing in January 2024, if the author decides to move forward. It will still have to pass Assembly Housing and Assembly Revenue & Taxation and go through all of the similar hurdles it would have this year, but must move out of committees and off the Assembly Floor by the end of January. A much tighter timeframe and a steeper challenge for SB 584 to overcome.

The next steps are that we will continue to monitor SB 584 and engage in discussions with the author’s office. If activation is needed, we will send out communications in 2024.

Thank you for your engagement on this critical issue! Together we raised our industry’s voice and asserted our economic impact on California’s economy. Thank you as well to CalTravel for their lobbying efforts on behalf of all of us in California.