Because of the TBID

When the North Lake Tahoe Tourism Business Improvement District (TBID) was formed by the business community, it created, for the first time, a way for both day and overnight visitors to help contribute to the region’s vitality. It also launched an entirely different way for our community to leverage revenues generated by tourism and a new opportunity for local decision-making related to reinvesting these funds back into our community.

$33.5 million

direct investment of tot-tbid dollars at work to date

REINVESTING TOURISM REVENUE IN OUR COMMUNITY

TBID Funds

are generated by an assessment of all gross revenues on tourism related businesses. These assessments are generally passed on to the customer at the point of sale. TBID revenues generate approximately $6m per year to be reinvested in our community.

TOT Funds

are generated by a lodging tax paid by guests staying in hotels and vacation rentals. TOT revenues generate approximately $11m per year to be reinvested in our community.

A WORD FROM OUR CEO & BOARD CHAIR

Since its formation in 2021, the TBID has been instrumental in funding initiatives that benefit both residents and visitors, including local business support, infrastructure improvements, and sustainable tourism efforts.

TBID Talks

Come ask questions and get informed about the TBID. NTCA staff will be available for direct conversations, to listen to feedback, and hear your thoughts about the TOT-TBID Dollars At Work program. We look forward to seeing you!

THURS | March 27 | 8:30-9:30 am

Visitor Information Center in Tahoe City
THURS | April 24 | 8:30-9:30 am

Visitor Information Center in Kings Beach
THURS | May 29 | 8:30-9:30 am

Visitor Information Center in Tahoe City
THURS | June 26 | 8:30-9:30 am

Visitor Information Center in Kings Beach

Stay Informed

PROJECTS funded by tot-tbid dollars at work

Community Art and Gathering Space Project

North Tahoe Trail Access Improvement Project

TART Connect Expanded Service Hours

Bebot Beach Cleaning Robot

Revitalize the Watson Cabin

Because of the TBID

Thoughts from community members

Thanks to TOT-TBID Dollars At Work funding, we are revitalizing key historic sites, preserving our heritage for all to enjoy. Renewing this vital funding ensures the continued support of local businesses and sustainable tourism.”

Susan Winter, Director of the North Lake Tahoe Historical Society

This type of funding is more important than ever – locally raised and locally invested.”

Drew at TAMBA

Today, our community has more decision-making ability on how funds generated by tourism are reinvested than ever before. Together with the new committees formed to represent a diverse collection of local voices, the NTCA Board can better advocate for community needs regarding TOT and TBID dollars.”

Sue Rae Irelan