Environmental Stewardship and Tourism Impact Mitigation

As an active partner in the collaborative development of the Basin-wide Lake Tahoe Destination Stewardship Plan, the NTCA is activating the plan’s vision and actions in its efforts to better manage outdoor recreation and tourism. The robust plan’s goals also include ensuring the sustainability and preservation of an iconic natural treasure and our local community.

Here are a few of the ways we’ve taken action:

• Off-Peak & Mid-week! The NTCA’s continued efforts to build long-term economic health in our region includes working to attract visitors when there is both capacity and need within the business community.

• We continue our outreach to highly targeted visitor populations who are receptive to our messaging around stewardship and sustainability of Lake Tahoe. These guests stay longer, spend more, and have a lighter environmental impact because they are using the infrastructure that was built to accommodate them. They are also more likely to take advantage of public and micro-transit systems, eat in restaurants, stay in resorts & hotels, and explore our shops.

• Special event funding is given partly in consideration to events that have an environmental impact mitigation strategy in place. Events that have an alternative transportation plan, eliminate the use of single-use plastic, and have a waste diversion program are given preferential consideration.